Restaurant Franchise Marketing Experts

A fun spin
on soft serve.

16 Handles approached MGH with a simple problem: Inconsistencies in their current branding led consumers to believe they only served frozen yogurt, which was declining in popularity. With one tagline and a refreshed look and feel, we repositioned the chain as an endlessly enjoyable destination for all things soft serve.

  • Website
  • Menu Design
  • Point of Sale
  • Packaging
  • Social Media
  • Brand Voice Guidelines