Labeling
Linganore.

Sometimes, the only way to judge a book is by its cover. Take wine, for instance. Research shows that many people select their wines purely based on the label. So Linganore Wine Cellars turned to the design (and wine) experts at MGH to create a family of labels for both their everyday dry wines, and their higher-end offerings. Backed by research and a solid strategy, we developed a fresh new look for both that enticed trial at the store level.